Minimum brand identity startups need before scaling ads
A logo isn’t enough. An asset list that makes ads consistent and credibility climb within weeks.
Running ads with messy identity means customers don’t remember you — CPA rises because every impression feels like a new brand.
Minimum kit: logo (horizontal + square), 1 primary + 1 accent colour, heading/body fonts, 3–5 tone-of-voice adjectives.
Creative templates: Fanpage cover, avatar, post layout, 1:1 and 9:16 ad banners, clean product shots.
One-page PDF guideline for team/agency: logo use, clear space, forbidden colours, good/bad examples.
With identity locked, A/B tests focus on offer and hook — not “everyone designs their own style”.