Measure Fanpages with the right metrics: stop staring only at likes and reach
Likes up but sales flat? Fanpage KPIs tied to business for busy founders.
Likes and reach are top-of-funnel. Stopping there creates growth illusions while revenue stalls.
Weekly KPIs: engagement rate, saves/shares, clicks to web/Zalo, leads/forms, cost per message or order.
Content in three buckets: awareness (story), trust (reviews, process), close (offer, clear CTA). Suggested mix 40/40/20.
Sensible SME cadence: 4–7 posts/week, quality and persona fit over “posting to fill the calendar”.
A good Fanpage report answers: what did we earn this week, at what cost, what do we test next — tied to business goals.