One plan — one business KPI
Align on revenue, leads, or bookings before channel spend. Creative and budget follow a TOF–MOF–BOF funnel.
Many SMEs raise ad budgets but lack strategy, content, and optimization ownership. We provide a coordinated squad: plan → execute → measure → scale, with one accountable lead.
1 owner
Accountable lead
7-day sprints
Content & optimise cadence
Clear KPIs
Leads / orders / ROAS
Before we prescribe tactics, we diagnose the real problem — bad diagnosis costs more than doing nothing.
Three practical pillars — measurable, repeatable, scalable.
Align on revenue, leads, or bookings before channel spend. Creative and budget follow a TOF–MOF–BOF funnel.
Strategy + content + performance + design in weekly sprints — not siloed file-sharing.
Content calendar, approval flow, dashboards, recurring reviews — you approve; we keep the cadence.
Clear deliverables — no vague “marketing work”.
Channel diagnosis, competitors, personas; prioritised roadmap vs real budget.
Fanpage / Ads / Content / light SEO — within the agreed scope.
CPA, ROAS, lead quality, scale/pause recommendations.
Agency runs marketing ops; your team owns product, CS, and brand approval.
Engagement model:Monthly retainer (3 months recommended for learning loops). Kick-off within 5–7 business days after contract.
Full marketing plan aligned to business goals.
Clear scope, timeline, and outcome commitments.
Launch across agreed channels.
Optimise continuously from live data.
Transparent weekly/monthly reporting.
Share your number — get a 30–90 day roadmap tied to business metrics, no vanity promises.
Phúc An Digital
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